Starting a Facebook SOI Group That Attracts Referrals with Will Penney

Most real estate agents spend their time chasing business, buying leads, and completely forget about the opportunities that are available right in front of them. That is, your sphere of influence. This is those 300-800+ people that know you and if they knew you were an agent, would use your services to buy or sell. You should be using an omni-present approach to stay in touch with this audience and make sure that when they think about real estate, they think about you. One of the best platforms to nurture an audience is Facebook, and that’s what we’re discussing in this episode. But what type of content do you create? How do you make sure your posts get seen? What can you do to incentivize referrals?

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