Video is Branding and Attraction Not Lead Generation with Krista Mashore

To effectively use social media and video marketing to grow your brand you must use a different strategy than usual lead generation techniques. Dial in your strategy today as we break down the best steps you can use to take your brand to the next level. We’ll talk about all things social media and video content creation and what you can do to stay relevant and continue building your business.

Coach, author, trainer, speaker and broker Krista Mashore developed a highly successful real estate career before turning her attention to sharing the secrets to her success through her writing, coaching, speaking and training. Krista has sold just around 2,000 homes in her career and has been ranked in the Top 1% of real estate agents in the entire nation. Krista’s innovative approach flies in the face of conventional wisdom about how real estate agents, other Professionals, and all Business Owners should promote and market themselves.

This week on the podcast Krista joins me to teach about the importance of marketing your business by creating a brand for yourself through social media. She walks through the importance of making consistent content that will build a following while also building positive engagement. Tune in to learn more about the specific tips and tricks that Krista uses on her own social media accounts and how you can implement them to put social media on autopilot.

Three Things You’ll Learn in This Episode
  • Why social media is a necessity in the real estate business

    • Many people don’t truly understand the potential of social media as a reliable marketing tool. We’ll highlight the importance of social media marketing and explain how using your social media presence can influence your real estate business.

  • The importance of building a brand

    • Simply building a brand around your business can be the foundation to a great business. We talk about ways to improve your banding and why it isn’t as hard as people make it out to be.

  • Being authentic through content

    • Content is a very important aspect of social media, however not all content is good in promoting and growing your brand. We’ll prove the importance of being authentic and ways to feel more relatable to more people.

Connect with Krista

Learn more about Krista at and connect with her on Instagram to continue the conversation.


Krista's Digital Domination Bootcamp

Browse Krista’s Books

Listen to Fired Up Podcast by Krista Mashore

Real Estate Marketing Dude

REMD on YouTube

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